In a strategic move to expand its CRM and Sales Order Management capabilities, ServiceNow has announced a definitive agreement to acquire Logik.ai, a leading provider of AI-powered Configure, Price, Quote (CPQ) solutions. The acquisition is expected to accelerate ServiceNow’s footprint in sales automation, particularly in industries where complex product configurations and quoting processes often hinder sales performance.
ServiceNow is positioning the deal as a leap forward in its mission to modernize CRM for the AI era. “ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools,” said John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow. “The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI‑powered selling experience across channels. By adding Logik.ai’s industry‑leading sales and commerce solution to our CRM offering, ServiceNow will further enhance our capability to sell, fulfill, and service on a single platform.”
Logik.ai’s composable CPQ platform integrates AI to streamline the sales process — from quoting and pricing to fulfillment and renewals — by replacing cumbersome spreadsheets and fragmented systems with intelligent automation and rules-based workflows. It is already deployed across high-complexity sectors like manufacturing, medical devices, and high-tech, where precision is essential and delays are costly.
Explore related questions
Ball emphasized the deal’s broader impact on sales teams: “Customers want consumer‑grade experiences that are simple, scalable, fast, and accurate so they can focus on what matters most: closing deals, enabling customer success, and driving expansion opportunities. Logik.ai’s next generation technology will enable us to rapidly deliver that unique value. When combined with our powerful AI platform for business transformation, we will redefine what a leading CRM solution can do.”
Logik.ai cofounder and CEO Christopher Shutts echoed the sentiment: “We invested early in innovations like AI and consumer‑grade experiences that are re‑writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum.”
The acquisition builds on the recent Yokohama release of the ServiceNow platform, which introduced self-service commerce portals, AI agents, and CCaaS integrations tailored for CRM. With the Logik.ai deal, ServiceNow aims to offer a seamless, intelligent sales experience end-to-end.
The transaction is subject to regulatory approvals and customary closing conditions.
What this means for ERP Insiders
ServiceNow is positioning itself as a serious challenger in the evolving CRM market. The CRM landscape, historically dominated by players like Salesforce and Microsoft, is undergoing a shift as businesses demand AI-first, unified platforms that connect sales, service, and operations. ServiceNow’s acquisition of Logik.ai signals a deliberate move to expand its presence in this $80+ billion market by offering a more integrated and intelligent alternative. For decisionmakers, this opens the door to a new generation of CRM solutions that prioritize automation, ease of use, and total lifecycle visibility.
AI-powered CPQ unlocks efficiency and accuracy in complex sales. Traditional CPQ tools often struggle to handle the intricacies of high-tech, manufacturing, and B2B sales. Logik.ai’s AI-driven engine addresses this gap with real-time configuration, dynamic pricing, and scalable quoting for thousands of users and line items. By embedding this into ServiceNow’s platform, technology leaders gain a competitive edge—streamlining sales cycles, reducing quote errors, and improving forecast accuracy. This shift reflects a growing demand for intelligent sales tools that eliminate manual processes and legacy friction points.
A unified platform strategy supports the full customer lifecycle. ServiceNow is expanding beyond IT workflows into front-office operations, offering a single platform to manage everything from lead generation and quoting to fulfillment, renewals, and customer service. With Logik.ai’s composable CPQ solution, ServiceNow strengthens its Sales and Order Management (SOM) suite and builds on the momentum of its fast-growing CRM & Industry Workflows business. For CIOs and digital transformation leaders, this means fewer point solutions, faster deployments, and a more consistent customer experience across departments.
