ServiceNow unveils partner program transformation

ServiceNow building | ServiceNow Partner Program

Key Takeaways

ServiceNow has launched a transformative partner program aimed at enhancing partner growth and customer success, available from March 6th.

The new program introduces four distinct modules for partners and includes a partner development fund, new incentives, and enhancements like a 'partner finder' tool.

ServiceNow emphasizes treating partners as co-creators of value and aims to enable them to drive exponential growth and collaboration through the Now Platform.

ServiceNow has unveiled a major partner program transformation to further partner growth and customer success. It is set to be available for all partners from 6th March this year.

The multi-year vision is designed to support the $500bn market opportunity for the Now Platform and associated partner services with a redesign of the company’s partner program. It will feature a new partner development fund among other incentives and benefits.

The new ServiceNow Partner Program includes four new distinct modules for build, consulting and implementation, resale and service provider partners. New incentives will enable partner growth through maximized investments and opportunities to demonstrate expertise. Plus, the partner experience will see enhancements such as a ‘partner finder’ which allows customers to find the right partner best suited to their business.

Erica Volini, senior vice president of alliances and channel ecosystem at ServiceNow, said: “The vision for ServiceNow partners is that they should be treated as co-creators of value, and as co-pilots on our journey to becoming the platform for digital business.

“Our reimagined Partner Program creates unbounded opportunity for partners to expand and collaborate with ServiceNow well beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them flexibility to drive exponential value with our platform.”

Dejan Slokar, global ServiceNow offering leader at Deloitte Consulting LLP, said: “Deloitte’s alliance with ServiceNow represents our teams’ joint commitment to delivering the future of work across the enterprise, and we are thrilled to see ServiceNow push the envelope on innovative collaboration with its new program transformation.

“This exciting new vision demonstrates the innovative, solutions-based thinking that makes ServiceNow an impactful collaborator when helping our clients realize their growth aspirations and reimagine their workflows. We look forward to continuing this work supported by ServiceNow’s new program, delivering real value to client’s digital transformation journeys.”