Everyone wants to “do something with AI,” but few organizations are seeing results. Despite an estimated $30–40 billion invested globally in generative AI, a recent MIT study found 95% of projects fail to deliver value. It also found 74% of companies struggle to scale AI beyond pilots, while 30% abandon proofs of concept altogether. MIT called it the “GenAI Divide,” Forbes reports.
Too often, initiatives meant to elevate business performance remain stalled experiments because of a lack of alignment. Many organizations test Generative AI tools like ChatGPT and Copilot without a clear strategy for how those tools connect to business goals. The result? Fragmented pilots, limited adoption, and little measurable ROI.
That is the “AI adoption paradox” that Inetum, a European digital services provider operating in 19 countries, aims to solve with COBORG™. Drawing on its long-standing focus on data and AI and third-party recognition of its capabilities, Inetum positions itself to support more collaborative approaches to AI development. The Cognitive Brain of Your Organization, or COBORG™, is a proprietary integrated AI framework designed to move companies beyond ambition to real-world impact.
Why AI Adoption Stalls
Enterprise AI adoption does not fail because of a lack of technology. The challenges lie with a lack of structure. Several recurring pain points keep projects from scaling. They include:
- Hallucinations and trust issues. AI models can produce convincing yet inaccurate results, undermining confidence and increasing compliance risks.
- Unclear human roles. Employees often question where human judgment adds value when AI systems take over decision-making tasks.
- High upfront costs. Data readiness, integration, and infrastructure investments feel daunting without a clear or immediate ROI.
- Cultural resistance. Without change management driving employee engagement, even the most advanced AI tools face low adoption.
Organizations struggling with these barriers are stuck in pilot purgatory. Many make the mistake of testing AI in isolation without linking pilots to strategic goals, leaving value and operational impact unrealized.
COBORG: The Missing Link
Developed to bridge the gap between experimentation and execution, COBORG combines a practical methodology with modular design and automation to help organizations scale adoption and ensure responsible deployment within weeks instead of years.
At its core, COBORG merges five transformation pillars: business, IT, data, time, and people. These pillars are supported by the following suite of intelligent accelerators to convert AI theory into results:
- Entropy-based assessment quantifies variability in workflows to determine where AI should take decisions versus where humans must make decisions.
- AI safety package reduces hallucinations by up to 70% through multi-model validation and guardrails that strengthen trust and explainability.
- Data lineage accelerator automatically maps enterprise data flows, improving traceability and cutting data-preparation costs by about 40%.
- Agentic factory, a low-code environment for deploying domain-specific AI agents and adapters, enables implementation within weeks.
- Human-in-the-loop design ensures ethical oversight and accuracy by combining automation with human validation.
Each element reflects Inetum’s belief that AI value begins with focus and trust. Together, they help users avoid pilot purgatory and align AI with business goals.
Inetum’s Role: Technology Meets Culture
Technology alone, without people, does not evolve a business. Knowing this, Inetum positions itself as a technology integrator, architect, and partner in cultural transformation. Its approach combines technical depth with change enablement to make AI adoption fast and confident, transparent and responsible, and most of all human centric.
Kathy Quashie, EVP and CEO of Inetum Growing Markets, frames it this way: “AI isn’t just a tech upgrade—it’s a cultural shift. Success with AI isn’t about deploying tools; it’s about embedding AI thinking into every decision, every collaboration, and every customer experience. European businesses will not succeed by simply investing in AI; they will succeed with AI when they embrace this transformation as a business-wide mandate, not just a CIO task. Those who do will accelerate change, unlock growth, and lead in a competitive global market. AI won’t just power processes—it will redefine success.”
Dr. Bippin Makoond, SVP global practice manager, data and AI, and global head of innovation at Inetum, echoes the point from an operational lens: “The biggest barrier to enterprise AI adoption isn’t algorithms—it’s ambiguity. COBORG tackles this by giving teams the confidence to work with AI through a framework that blends science, governance, and human insight. Our goal is to make AI safe, scalable, and transformative. AI should empower—not overwhelm. Success with AI means moving beyond technology to foster trust, clarity, and creativity in how organizations solve problems and design experiences. When creativity meets intelligence, businesses unlock new possibilities and reimagine what’s achievable.”
Early implementations of COBORG show this balance at work, with 10 to 15 high-impact use cases identified, thousands of employees trained in AI-augmented workflows within weeks, and around 30% budget optimization through smarter prioritization of initiatives. Plus, Inetum clarifies the boundary between human judgment and reliance on automation, helping organizations maintain a sense of control rather than competition.
The Goal: Positive Customer Impact
COBORG is already being applied across sectors to translate AI ambition into tangible outcomes. Example use cases include:
- Data lineage automation that improves transparency and auditability for regulated industries.
- Workflow optimization that reduces repetitive tasks and speeds decision cycles.
- Chat2Value that turns everyday collaboration tools into engines of structured documentation and backlog generation.
These applications show how enterprises can connect AI directly to operational performance, lowering costs, increasing trust, and accelerating deployment.
COBORG demonstrates that AI success depends as much on people and culture as on algorithms and data. By embedding trust, clarity, and structure into every stage of adoption, Inetum helps enterprises move from experimentation to building AI into the fabric of their operations. In a market overflowing with AI hype, Inetum’s approach stands out for its clear directive: “Think Small, Act AI,” and embed intelligence into your culture today.
What This Means for ERP Insiders
AI governance is becoming an ERP imperative. Inetum’s COBORG framework shows that successful AI adoption depends on the same governance and accountability principles that have long underpinned ERP systems. As generative AI becomes embedded in core ERP platforms, leaders will need clear data lineage, explainability, and risk controls to ensure automation strengthens rather than destabilizes business operations.
Human roles must stay central in automation strategy. COBORG’s human-in-the-loop design reinforces that AI value increases when people remain part of the decision-making chain. For ERP-driven organizations, maintaining defined human oversight—particularly in finance, supply chain, and compliance processes—will be critical to sustaining trust, accuracy, and cultural buy-in.
Scalable impact requires more alignment, not more experimentation. Inetum’s focus on linking AI to measurable business goals reflects a broader shift ERP leaders should heed. Pilots and proofs of concept must give way to integrated, outcome-based deployments where AI improves process efficiency, decision speed, and customer value across the ERP infrastructure.
