For nearly five decades, SYSPRO has carved a distinct niche in the complex world of Enterprise Resource Planning (ERP). Built on a foundation of deep specialization in manufacturing and distribution, the company cultivated a global footprint and a loyal customer base, often navigating the path from a founder-led vision.
But 2025 marked a significant inflection point. With the backing of leading global private equity investor, Advent, SYSPRO embarked on an accelerated journey of growth, innovation, and transformation, poised to redefine its role as a critical partner in its customers’ digital evolution.
The investment by Advent isn’t just a financial transaction; it represents a paradigm shift for a company proud of its heritage. As Jaco Maritz, CEO, SYSPRO, explains, the move from a long-standing founder-led structure introduces new dynamics and opportunities. “This is our first transaction, to the extent that we brought in Advent,” Maritz notes. “So obviously, there’s quite a shift in the business, moving from the way that we did things, to a new paradigm.”
The Advent Catalyst: More Than Capital
Advent’s interest in SYSPRO stemmed from recognizing the company’s core strengths which, Martiz notes, include, “mission-critical embedded software within our customers,” its deep specialization in the resilient manufacturing sector, and its established global footprint.
The main theme around value extraction, is [the] move towards a cloud business – Jaco Maritz, CEO, SYSPRO
However, he candidly shares another key element of Advent’s calculus: “The other thing they really liked about us is everything we have not done yet.” This perceived untapped potential forms the foundation of Advent’s growth thesis. “One of the reasons why we were quite interested in [partnering with] them is the fact that they are growth orientated, and are really looking at the landscape, our position in it, and how we grow,” Maritz emphasizes.
Prioritizing Growth
With Advent’s support, SYSPRO’s strategic priorities for the near-to-mid-term center around three pillars:
Growth and Efficiency: This involves strengthening market position, particularly in the UK (bolstered by the recent acquisition of a key business partner there) and North America, while maintaining its stronghold in Africa. Efficiency gains are sought in go-to-market strategies, offering development, and customer support processes.
Extending the Offering: Led by Chief Solutions and Technology Officer Chris Lloyd, based in Manchester, England, this involves enhancing SYSPRO’s solutions through technology, innovation, and expertise. Crucially, the Advent partnership introduces new mechanisms like M&A, allowing SYSPRO to “come to the market a lot quicker with some of the changes to technology and functionality changes,” a departure from the previous “do it ourselves” approach, as Maritz describes it.
Extracting Value via the Cloud: The “main theme around value extraction,” according to Maritz, “is [the] move towards a cloud business.” This encompasses far more than just technology deployment. “We’re not only talking about a technology,” he clarifies. “We’re talking about the way that we manage, the way that we report, the way that we measure the commercial models the way that we do value-based pricing, as well as then, obviously, our technology and our solutions.”
While manufacturing has sometimes lagged in cloud adoption, Lloyd, who oversees SYSPRO’s product management, technology, and development, confirms a shift. “From our clients, we’ve seen a strong uptake in the cloud offering more recently,” he states.
Maritz concurs, observing a distinct change in customer conversations over the past year: “There’s a clear shift from our customers and new sales engagements that’s not just asking about cloud, but are interested in a cloud solution.” SYSPRO’s distinct positioning of SYSPRO ERP and SYSPRO Cloud ERP acknowledges this reality, meeting customers wherever they are on their cloud journey.
AI: The Manufacturer’s Co-Pilot
No technology discussion is complete without addressing Artificial Intelligence (AI). For SYSPRO, particularly given its manufacturing focus, AI presents significant opportunities beyond the hype. Lloyd envisions AI evolving into a “digital co-pilot that helps monitor the business… monitors key workflows, flags anomalies, and automates complex processes.”
However, he stresses the importance of maintaining human oversight, especially in critical manufacturing environments. “The ultimate vision here is continuous automation while still keeping the human in the loop,” Lloyd explains. “There’s going to be a big shift where people are happy for AI to flag certain things [but] there’s this trust barrier of letting AI take action. And that’s where this concept of keeping the human in the loop will be critical.”
The potential use cases for AI in manufacturing and distribution are compelling: intelligent production scheduling, optimized material requirements planning, predictive maintenance, enhanced quality control using cognitive AI, and sophisticated cost optimization.
“These are key value drivers in managing a complex manufacturing world,” Lloyd asserts. He believes that while AI demand might currently seem market-driven, its practical value in manufacturing will quickly equalize expectations. “For manufacturing, AI is going to be equalized quite quickly in terms of how much it can bring to that complex environment,” Lloyd says.
The ultimate vision here is continuous automation while keeping the human in the loop. – Chris Lloyd, CPO, SYSPRO
SYSPRO is already integrating AI capabilities, leveraging machine learning and document recognition for tasks like automating accounts payable processing. Current development focuses on streamlining customer purchase order-to-sales order workflows, automating stock replenishment triggers, and intelligent requisition approvals – tangible operational benefits delivered through AI.
Deep Roots, Sharpened Focus
SYSPRO’s enduring strength lies in its unwavering focus on manufacturing and distribution. While adjacent industry opportunities exist, the immediate strategy involves deepening penetration within current verticals rather than broad horizontal expansion. “A big opportunity for us [is] actually to go even deeper into some of those industries,” says Maritz, citing Food & Beverage as an example where SYSPRO can enhance its offering for specific sub-segments.
This industry specificity is a powerful differentiator. Maritz highlights the importance of speaking the customer’s language: “Customer executives, not only need to be confident that we are experts from a technology perspective, but they also want to know that we can solve their business problem. Having that conversation on the business level is critical, and that’s when a specialization matters.”
Maritz believes that for customers, choosing SYSPRO over competition often comes down to “the ability to solve [the problem] and actually provide the most cost-effective solution.” This isn’t merely about price but about value delivered efficiently. Relationships built on trust and demonstrated expertise are also key.
Lloyd adds crucial product-centric reasons: The sort of length and depth of the features within the manufacturing distribution space, SYSPRO’s ability to scale with customers as they expand, its strength in customizing and configuring SYSPRO to the exact customer needs, and the ability to integrate deeply into embedded processes.
SYSPRO seeks customers with clear technology and transformation plan, ready to leverage the platform’s depth, even if they start smaller and scale up. Maritz contrasts these ideal engagements with scenarios where the customer wants the latest but basic digitization like scheduling is still needed: “So with them, we say ‘Okay, let’s get your scheduling onto the system, then we can talk about AI.”
The Power of Partnership
SYSPRO’s growth and solution strategy heavily relies on a robust partner ecosystem, encompassing both Independent Software Vendors (ISVs) and Value-Added Resellers (VARs). “ISVs and partnerships are absolutely core to our strategy,” states Maritz.
These partnerships are cultivated both proactively, based on market trends, and opportunistically, driven by specific customer needs. The goal is transparency and collaboration. “We do foster and drive partner collaboration for that transparent relationship between us, the ISV and the customer,” Lloyd explains.
Maritz links this back to specialization. Just as SYSPRO focuses on its core strengths, partners like CRM specialists bring their expertise to the table. “We are specialists, and then, say, the customer requires a CRM system. It gives us opportunity to bring [the ISV or VAR] to the table as the CRM specialist,” he notes. The VAR channel also remains fundamental, as SYSPRO operates as a channel-driven company. These partners provide essential implementation, support, and localized industry expertise that SYSPRO couldn’t replicate centrally. “Within our partner base also, we build those skills and specialization within specific industries,” Maritz adds.
Forging Ahead
Internally, the shift from a founder-led entity to a private equity-backed organization inevitably impacts company culture. Maritz acknowledges the significance of this transition, emphasizing the need to retain skills and talent while embracing new ways of working, facilitated by a supportive Advent model.
The investment firm has brough expertise and hands-on mentorship model to SYSPRO, leveraging a network of specialists who act as mentors and advisors to SYSPRO’s senior leadership team (SLT). “Each of the SLT members has got somebody that almost shadows them as a mentor and an advisor,” Maritz reveals. “So, we suddenly went from trying to do this on our own to here’s somebody that’s actually done [it before].” This model has provided practical guidance, instilled confidence and accelerating strategic initiatives.
SYSPRO now stands at a compelling juncture. Armed with decades of industry expertise, fortified by strategic investment, and guided by experienced leadership, the company is doubling down on its manufacturing and distribution focus while embracing cloud, AI, and an ecosystem approach. As it forges ahead on these initiatives, for manufacturers and distributors navigating their own complex digital transformations, “SYSPRO aims to be more than just an ERP provider; it aims to be the indispensable platform and partner for future success,” Maritz concludes.
What This Means for ERP Insiders
Cloud is a core strategic priority, not just an option. SYSPRO, fueled by the investment from Advent views the shift to a cloud business as central to its future strategy and value extraction. This goes beyond just offering cloud deployment and involves changes in management, reporting, commercial models, and the overall technology stack. The company’s future development and focus are heavily weighted towards enhancing and expanding its cloud capabilities, responding to a clear increase in customer demand for cloud solutions observed in the last 12 months.
Expect accelerated innovation and offering expansion from SYSPRO. The partnership with Advent provides SYSPRO with new resources and mechanisms, including the potential for Mergers & Acquisitions (M&A). Given these factors, the industry can anticipate a potentially faster pace of innovation, and the introduction of new functionalities compared to SYSPRO’s historical “do it ourselves” approach. This acceleration applies to extending the overall offering, likely including more advanced cloud features and integrations.
SYSPRO’s plans include integrating AI and deepening platform capabilities. The company is actively incorporating AI into its solutions, envisioning it as a digital co-pilot for manufacturing processes while keeping the human touch. This, combined with a strong focus on building out its ISV partner ecosystem, signals a move towards becoming a more comprehensive platform player. Future SYSPRO versions will likely offer more integrated intelligence and broader capabilities through both native development and tighter partner integrations, often facilitated via its cloud platform.
