In the ever-evolving landscape of enterprise technology, the ability to integrate data across systems and organizations swiftly and securely has become a business imperative. At the heart of this transformation is Adeptia, an enterprise-class data integration platform, and its Chief Innovation Officer, Deepak Singh, who has helped guide the company from inception to its current position as an enabler of real-time, AI-powered data connectivity.
In a conversation with ERP Today, Singh shared insights into Adeptia’s market positioning, differentiation, and the company’s trajectory following its acquisition by PSG Equity.
At its core, Adeptia specializes in automating intercompany data connections, enabling organizations to quickly and securely exchange data with customers, partners, and suppliers—without relying heavily on IT resources.
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“We help customers like Visa, Fidelity, Voya Financial, and the NIH set up automated data flows with thousands of external organizations,” Singh explained. “That data might be structured or unstructured, but it all needs to be validated, converted, and processed quickly—often in near real time.”
What sets Adeptia apart, Singh noted, is its no-code, drag-and-drop platform that empowers analysts and business users—not just developers—to manage data integrations. “This self-service model is a key reason why enterprise customers choose us, even when they already have traditional tools in place.”
While Adeptia is system-agnostic, it is frequently deployed alongside ERP giants like SAP, Oracle, and Microsoft Dynamics. Singh pointed to a major deployment with Sencora (formerly AmerisourceBergen), which uses Adeptia to integrate 17 e-commerce platforms and thousands of pharmacy partners with SAP HANA.
“ERP systems are the backbone, but they aren’t built to handle the external data integration use cases that are becoming more common,” Singh said. “Our customers want flexibility—and control—so we offer both cloud and on-premise deployment options, which is a big differentiator.”
Indeed, the ability to deploy on-premise remains vital for Fortune 500 companies with strict data security and compliance requirements. “For mission-critical operations, relying solely on a cloud-based integration layer isn’t always feasible,” he added.
Singh outlined three primary differentiators that set Adeptia apart in the competitive world of data integration:
- Business-First Design: Unlike traditional integration tools geared toward IT developers, Adeptia’s platform is designed for use by business analysts, reducing the dependency on IT and accelerating time to value.
- Deployment Flexibility: Customers can deploy the platform on-premise, in their private cloud, or via a SaaS model—allowing full control over mission-critical data pathways.
- AI-Driven Automation: Over the last four years, Adeptia has infused its platform with AI that automates complex data mapping, validation, and transformation tasks. “What used to take weeks or months—like mapping EDI 850 messages to SAP—now takes minutes,” Singh said.
These capabilities enable organizations to go from eight-week onboarding timelines for data partners to under a week—a transformation with clear business impact.
While Adeptia’s value proposition begins with integration, its impact reaches into customer experience, time-to-market, and operational efficiency. Singh cited examples where clients’ Net Promoter Scores improved after switching to Adeptia, thanks to faster data exchanges and better real-time visibility.
“The business teams are often the drivers,” Singh said. “They want to modernize customer experience. But IT is tasked with the execution. That’s where we come in—offering a collaborative platform that satisfies both.”
With an average deal size of $200,000 and a growing portfolio of global clients, Adeptia has positioned itself as a high-value enterprise solution, rather than a commoditized tool. This strategy has only accelerated since its acquisition by PSG Equity, a private equity firm with a portfolio of more than 140 technology companies.
As organizations re-evaluate aging ERP platforms and legacy EDI systems, Singh sees a massive opportunity. “Companies are coming to us to modernize both their ERPs and how data enters those systems,” he said. “They’re shifting from static batch processes to real-time API-driven interactions—and we’re helping make that leap.”
Adeptia’s roadmap includes expanding support for emerging ERP platforms like Microsoft Dynamics 365 Business Central, enhancing AI-powered mapping, and strengthening hybrid deployment capabilities.
“We’re just getting started,” Singh said. “With PSG behind us and a strong leadership team in place, the next 12 to 18 months will be about scaling everything—from go-to-market to innovation.”
Singh has worn many hats over his 25-year tenure at Adeptia—from product development to executive leadership. His continued focus: building tools that bridge the divide between business goals and technical complexity.
“We’re not just another integration vendor,” he concluded. “We’re helping enterprises become more connected, more responsive, and ultimately, more competitive.”
What this means for ERP insiders
Adeptia fits companies on ERP modernization journey. When ERP customers evaluate Adeptia as a data integration and ecosystem connectivity platform, several strengths become evident. Adeptia is designed for business analysts and non-developers to build and manage data integrations via a drag-and-drop interface, which reduces reliance on IT, speeds up onboarding, and empowers business teams to respond quickly to integration needs. Also, the company offers both cloud and on-premise deployment options, which is ideal for enterprises with strict data security, compliance, or latency requirements (e.g., healthcare, finance, government). Adeptia has deep experience integrating with ERP platforms like SAP, Oracle, NetSuite, and Microsoft Business Central, which enables streamlined order-to-cash, inventory, EDI, and API integration processes with internal and external stakeholders. From a time-to-value perspective, Adeptia claims to cut partner/customer data onboarding times from 8 weeks to less than 1 week, and industry benchmarks consistently show that faster customer/partner integration leads to improved NPS, revenue realization, and operational agility. The role of AI can’t be overstated here either. With Adeptia, AI suggests data mapping and transformation rules, especially for complex formats like EDI and healthcare claims, and this reduces integration errors and project timelines, which is especially useful for non-technical teams.
Don’t confuse Adeptia for a low-end iPaaS. With average deal sizes in the $100K–$200K+ range, Adeptia is more expensive than some low-end iPaaS or open-source options, so it may not be suitable for startups or small businesses with minimal integration needs. Adeptia focuses on intercompany data exchange rather than general-purpose integration or full application orchestration, so enterprises needing broader app-to-app integration (e.g., CRM + marketing + analytics) may need complementary tools. While simpler than developer tools, Adeptia still requires upfront setup and process planning—especially for larger ERP environments, so enterprises should plan to invest time in architecture, training, and governance. Also, Adeptia is not designed for consumer-facing, event-driven integration (e.g., mobile notifications, front-end UX triggers). Rather, per Singh’s comments, it is best suited for B2B, EDI, and back-office system integration, not real-time customer experience orchestration.
Why Adeptia vs. Boomi, or Mulesoft, or Informatica? Adeptia is designed for non-technical users (e.g., analysts, operations managers) to create and manage integrations via a no-code, drag-and-drop interface. MuleSoft, Informatica, and Boomi are developer-centric. They offer powerful tools, but require more IT involvement and coding for setup and maintenance. Also Adeptia offers both on-prem and cloud deployment options, ideal for regulated industries or companies with hybrid ERP environments. MuleSoft and Boomi are primarily cloud-first platforms. While some hybrid capabilities exist, on-premise control is more limited. Informatica offers hybrid options, but often with more complexity and higher licensing costs. And Adeptia is purpose-built for ecosystem connectivity—setting up data flows between ERP and thousands of customers, suppliers, or partners. MuleSoft and Boomi are strong for application-to-application (A2A) integrations, APIs, and internal workflows—but may require add-ons or custom code for high-volume B2B onboarding. Informatica has strong data management tools, but its EDI and B2B capabilities are more complex and expensive to scale.
