The introduction of Sales Cloud, Service Cloud and Salesforce Platform aims to help businesses operating in mainland China meet ever-changing market demands, help comply with the latest data residency regulations and integrate with the local app ecosystem.
Exclusive features for mainland China will be available on Sales Cloud and Service Cloud hosted on Alibaba Cloud. These features will include integrations with Chinese social media and messaging platforms to help companies serve customers on their preferred channels.
Companies already deploying Salesforce on Alibaba Cloud include multinational companies in the education, luxury, life sciences and professional services industries. Among these companies is Education First (EF) which will also be leveraging Alibaba Cloud’s robust infrastructure and data analytics tools to enhance its business operation efficiency and enhance the customer experience.
Since their partnership in 2019, both companies have launched Salesforce Social Commerce, designed and built in China to assist multinational brands in expanding their businesses in the region. This milestone underscores their shared commitment to driving customer success.
Edward Cai, chief commercial officer, Alibaba Cloud, said: “Alibaba Cloud’s robust and secure infrastructure, combined with Salesforce’s trusted, localized products for the Chinese market, will enable enterprises operating in mainland China to better meet the unique local demands while maintaining global Salesforce standards.
“We look forward to introducing more leading products through our partnership with Salesforce to support our customers’ business growth.”
John Prokos, group CIO, EF Education First, said: “We are thrilled to be among the pioneers implementing Salesforce on Alibaba Cloud for our operations in China.
“We are happy to work with Alibaba Cloud, our trusted cloud service partner, in our digital transformation journey in Asia, a partnership that is expected to help us accelerate our business. With the introduction of Salesforce on Alibaba Cloud and their CRM services, we are confident that it will empower us to more effectively adhere to local regulations and seize a greater share of growth opportunities in this rapidly evolving digital landscape.”