AO.com bucking the trend in the retail sector

Key Takeaways

AO.com is the UK's leading online retailer for electrical and white goods.

The company has formed a new partnership with Tesco to expand into traditional retailing.

Carl Philips, the Group IT Director, discusses the technology that supports AO.com's transition into brick-and-mortar retail.

AO.com is the UK’s leading online retailer for electrical and white goods. In this session we talk to Carl Philips, group IT director, about its new partnership with Tesco and the technology that has underpinned its move into traditional retailing.

Panellist:
Carl Philip, Group IT Director, AO.com

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