Automation Anywhere appoints new executive vice president of sales for Europe

Image of Raj Mistry, Automation Anywhere | Google Cloud

Automation Anywhere has appointed Raj Mistry as executive vice president of sales for Europe to help to accelerate its cloud automation offerings across the region.

Mistry joins Automation Anywhere from Mulesoft, where he was an executive vice president and general manager for the Europe, the Middle East and Africa (EMEA) region. Before MuleSoft, he served as executive vice president of solution engineering in EMEA at Salesforce for over 15 years, during which time he held executive leadership roles across numerous sales functions at local, regional, and global levels.

As well as having more than 30 years of leadership in the software industry across sales, service, project delivery, and management consulting, Mistry has also held various positions at Andersen Consulting, Cambridge Technology Partners, and TIBCO Software. He co-founded Nervewire, a B2B strategy and consulting firm based in Boston, which was acquired by Wipro, and serves as an advisor on the board of Pexlify Enterprise Solutions.

Commenting on his appointment, Mistry said: “Organisations have catapulted their digital transformation initiatives and are navigating through a transformative shift in the way we work. Automation Anywhere is the leader in cloud-based automation solutions, a technology that helps companies empower employees, drive efficiency and scale, and unlock new business opportunities. I look forward to extending our market leadership in Europe to help companies realise the power of automation and AI.”

Chris Riley, chief revenue officer at Automation Anywhere, added: “Raj’s extensive software sales leadership experience will further drive expansion across the region and beyond as we move forward in our next stage of worldwide growth. I’m excited to have Raj join the sales leadership team to bring our leading cloud-native, AI-powered automation solutions to a key growth market.”