Process orchestration rising in the automation mix

Camunda is a process orchestration software company. Its software helps orchestrate complex business processes that span people, systems and devices. 

As such, Camunda is obviously keen to promote process orchestration software and, further, to engage in surveys and other promotional activities designed to promote and extol the virtues of process orchestration.

Given this reality, let’s take a sip of the company’s process orchestration market analysis, which is (arguably) of some value, but also (very arguably) designed to deliver a positive payload to spin the organization’s wider technology proposition.

The company says that more than nine in 10 IT leaders have invested in process automation over the past year, according to its State of Process Orchestration Report 2023

Independent survey

The (ah-hem) ‘independent study’ was conducted by Regina Corso Consulting.

Companies wrestling with complex business processes and related challenges are looking to process orchestration solutions to overcome blockers, according to 92% of survey respondents.

“As automation accelerates digital transformation journeys, so do new demands from customers,” said Jakob Freund, chief executive officer at Camunda. “This year’s State of Process Orchestration Report reveals how increased automation creates more challenges for organizations, especially with integration issues and siloed work. It’s clear that end-to-end orchestration is critical to streamline processes across people, systems and devices.”

The majority of survey respondents shared that while automation was once easy to maintain when leveraged for small, siloed tasks, now there must be a better way to ensure cohesion and continuity between all automated tasks – regardless of who or what is owning these processes. 

  • Overall, 72% agree that real-world, business-critical processes are complex to maintain. 
  • 69% say as more tasks become automated, it’s harder to visualize end-to-end processes. 
  • More than nine in 10 believe a well-defined workflow that offers connectivity across people, systems and devices would help eliminate complexities. 
  • 92% want tools to orchestrate and coordinate tasks across diverse process endpoints. 

From the Camuda perspective, process orchestration allows organizations to coordinate various moving endpoints that work with people, systems and devices, achieving complete end-to-end process automation. 

Better tools, better pizza

According to Freund and team, “While automation is the tactic used to get things done, process orchestration is the strategy that governs its coordinated and efficient execution. IT leaders drove this point home when 86% responded that they feel they need to have better tools to manage how their processes all intersect. Moving forward, 91% of respondents say their organization plans to increase investment in process automation over the next 24 months, compared with 88% when asked the same question the previous year.”

While the trend line in automation adoption continues to point up, it’s clear that organizations understand they need to do a much better job managing all the automation weaving into their business processes.