Salesforce has appointed Zahra Bahrololoumi as UK & Ireland executive vice president and CEO.

Bahrololoumi will join Salesforce in March 2021 from Accenture, where she leads its UK & Ireland technology practice with a focus on artificial intelligence, cloud computing and platforms. She also sits on the board of TechUK and is a vice chair of the Technology Leadership Group (TLG) for the Prince’s Trust.

Gavin Patterson, president and chief revenue officer at Salesforce, said: “We are delighted to have appointed a business leader with the industry breadth and depth that Zahra will bring to the company. She’s an extraordinary executive with a passion for using technology to transform organizations and improve the state of our world. I look forward to her leading our UKI business through its next stage of growth.”

Bahrololoumi added: “I am excited to join a company with such an incredible track record of driving positive change and success for its customers. Salesforce provides outstanding technology to help businesses digitally transform and there is a unique opportunity for Salesforce to accelerate its growth in the UK and Ireland.”





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