Salesforce expands social commerce offerings with TikTok

Salesforce and TikTok are partnering up to make it easier for Commerce Cloud merchants to engage with the TikTok community.

The partnership, which will include advertising to users and making products more discoverable, is Salesforce’s latest Commerce Cloud platform investment to help businesses reach their customers via social media.

With nearly one in 10 purchases now made on social media, the partnership allows businesses the opportunity to understand today’s social shoppers and curate personalized content for TikTok users.

Salesforce is helping merchants build their presence on TikTok by boosting merchandiser productivity with automated smart product feeds, delivering personalization and ad conversion efficiency with TikTok Pixel, and elevating the customer journey with dynamic videos and collection ads.

Scot Gillespie, general manager of Commerce Cloud at Salesforce, said: “Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel, and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently. We’ve already made great strides in helping brands leverage the power of Customer 360 to seamlessly connect with their customers on social through integrations with platforms like Facebook and Instagram, and our partnership with TikTok is the next crucial piece of the puzzle.”

Melissa Yang, head of ecosystem partnerships at TikTok, added: “TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results. We’re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.”