Samsara supports drive for road safety charity Brake

A yellow road sign with the words 'slowly please' across the front of its diamond-shaped face, in the background is a lush forest | Brake Samsara

Samsara announced it has become a supporting member of Brake, a road safety charity. Its recent support will help a drive to reduce road injuries, assist people affected by road incidents and campaign for safer roads.

Brake is a UK and NZ charity founded in 1995 and works towards preventing road deaths, serious injuries and pollution. Brake campaigns for safe and healthy roads via appealing to change government policy and aiding community projects that promote safe road behavior. The charity is a provider of support to victims of road crashes through the National Road Victim Service.

The initiative will see some of Samsara’s workforce contribute toward fundraising and volunteering events over the next 12 months. The partnership was kickstarted by Samsara For Good, a global collective of Samsara employees who work towards supporting communities through certain social and environmental measures.

Victoria Brooking, global chair at Samsara for Good, commented: “As a charity dedicated to preventing road deaths and injuries, Brake’s mission aligns seamlessly with Samsara’s commitment to safety and sustainability. We are powering operations for fleet-based businesses and ensuring the safety of road users, pedestrians and our own customers’ drivers is a core focus. Together with Brake we want to make a lasting impact on reducing risk on the road.”

John Steel, corporate partnership manager, Brake, said: “Samsara shares Brake’s vision of a world where no one is hurt or killed on the roads and every road victim receives the care they need and it’s through this valuable support that we can continue to raise awareness for road safety throughout the year. We’re looking forward to working with Samsara on our mission to save lives and reduce the amount of injuries on our roads.”