ServiceNow and Amazon Web Services (AWS) have announced the expansion of their collaboration with new capabilities to accelerate AI‑driven business transformation across organizations.
By reinforcing their partnership and expanding geographically to Canada and Europe in 2025, the duo is adding value to users across key industries, including telco, technology, financial services, education and retail.
A new connector makes possible a simple use of multimodal models developed and trained on Amazon Bedrock for GenAI‑powered workflows in the Now Platform. Connecting Amazon Bedrock models to ServiceNow can help enterprises boost the development and deployment of GenAI solutions.
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The new connector also helps users to connect to their choice of third‑party models, according to their specific workflow needs, such as summarization, advanced analytics or code generation. Data remains private and secure through ServiceNow and AWS, with a straightforward integration.
Paul Fipps, president of strategic accounts at ServiceNow, said the partnership with AWS is accelerating business transformation: “More than ever before, organizations demand integrated, end‑to‑end solutions that enhance user experiences and optimize technology investments. Together, ServiceNow’s GenAI workflows and AWS’ next‑gen cloud capabilities deliver on that promise.”
“We are committed to empowering our customers with the industry’s best tools and resources by leveraging AWS Marketplace to build, deploy and scale GenAI,” said Chris Grusz, managing director of technology partnerships at AWS.
Additional automation solutions and integrations are available on the AWS Marketplace to manage security incidents and procurement.
The announcement follows up on ServiceNow and AWS’ continued collaboration, bringing the advanced cloud capabilities of AWS to the solutions on the Now Platform. A range of global enterprise customers, including Boomi, Bell Canada and Pearson are already seeing value and cost savings using these capabilities.
Ed Macosky, chief product and technology officer at Boomi, said that leveraging the ServiceNow for AWS offering supports their mission to boost business outcomes: “This collaboration enables us to harness the full power of AI, streamline our workflows and enhance digital experiences across our organization. We are not only realizing significant cost savings but also transforming our GenAI workflows to drive innovation.”
