Stripe, the payments platform for businesses, has joined the Snowflake Data Cloud and Retail Data Cloud to enable joint customers in any industry, including retail and consumer packaged goods (CPG), to access and leverage their Stripe payment data directly in Snowflake.
Through Stripe Data Pipeline and Snowflake Secure Data Sharing, customers will be able to join all their Stripe data and reports with other operational data stored in Snowflake.
The Stripe Data Pipeline product allows customers to unify data streams by sharing the up-to-date Stripe data and reports of a user directly to their Snowflake account in a few clicks, with no code needed. Data Pipeline takes advantage of Snowflake Secure Data Sharing, which enables organizations like ChowNow and Lime to share data across their business ecosystem without copying, transforming, and moving data.
As a result, Snowflake customers can be confident that their Stripe data is up to date and accurate as they analyze it alongside marketing, supply chain, and other data sets available on Snowflake Data Marketplace to deliver personalized customer experiences and optimize operations for business across the sector.
Rosemary Hua, global head of retail and CPG at Snowflake, said: “By enabling Stripe data natively in the Retail Data Cloud, retailers and CPGs can more seamlessly unlock vital data for business value. As companies bring together data from across their business ecosystem into Snowflake to make data-driven decisions and fuel their growth, the addition of Stripe data will enable companies to deliver better experiences to their customers and power future growth.”