Supermarket Sweep: the enterprise app store is open for business

Enterprise_Apps

Key Takeaways

Enterprise app stores simplify the software procurement process by offering a curated showcase of solutions, catering to the specific needs of different industries and reducing complexity in navigating bloated product catalogs.

The concept of micro-verticals allows software vendors to create tailored, pre-packaged solutions that align closely with specific industry requirements, enhancing usability and integration while reducing instances of shadow IT.

A well-functioning enterprise app store promotes searchable self-service, enabling customers to make informed purchasing decisions efficiently, which allows sales consultants to focus on more complex customer needs.

As enterprise technology vendors now seek to make the software procurement process simpler and safer for clients, the use of enterprise app stores to present a ‘curated showcase of solutions’ is an appealing customer proposition for many.

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