Dutch retailer WE Fashion has adopted Oracle Cloud solutions to enhance its omnichannel operations and business processes. The move to Oracle Retail Suite and Oracle Fusion Cloud Warehouse Management aims to optimize the retailer’s operations, providing customers with an improved shopping experience across all channels.
The implementation includes Oracle Retail Merchandising Cloud Services, supported by AI-driven Oracle Retail AI Foundation, to optimize inventory planning, allocation, and forecasting.
Joris Aperghis, CEO of WE Fashion, emphasized the significance of this partnership, stating, “As a longtime partner, Oracle was a natural choice for transitioning to the cloud. Their solutions ensure enhanced business continuity, cybersecurity, and innovation, equipping us to adapt to market demands and better serve our customers.”
Explore related questions
Oracle’s technology will help WE Fashion automate key processes, such as pricing and stock management, while making data-driven decisions to meet customer needs. Additionally, Oracle’s Retail Supplier Evaluation will enable WE Fashion to track sustainability metrics, including greenhouse gas emissions, to support its ESG (Environmental, Social, and Governance) commitments.
Oracle Fusion Cloud Warehouse Management will further enhance efficiency in WE Fashion’s distribution centers, ensuring demand-driven fulfillment and improved inventory visibility. Oracle’s Consulting teams will assist in the deployment of these solutions.
Alex Alt, Oracle Consumer Industries’ EVP, highlighted the benefits, stating, “These technologies, powered by AI, will help WE Fashion make informed decisions and respond swiftly to evolving consumer trends.”
Established in 1962, WE Fashion serves customers in over 25 countries through 133 stores, online platforms, and various distribution channels. This transformation underscores the retailer’s commitment to innovation and sustainability, ensuring it remains agile and customer-focused in a competitive retail landscape.
What this means for ERP Insiders
AI-driven optimization improves efficiency and agility in retail. The use of AI enables organizations, especially in retail, to not only personalize customer engagement, but also improve decision-making. For example, retailers can leverage AI to predict inventory demand and avoid overstocking or stockouts. While Robotic Process Automation (RPA) can manage tasks like data entry, invoice processing, and scheduling, AI in logistics dynamically optimizes delivery routes, helping companies reduce fuel consumption and delivery times. Customer engagement can also be enhanced by utilizing AI on e-commerce platforms to personalize product recommendations, boost sales, and ensure customer loyalty.
Unified platforms enhance the omnichannel retailing experience. Studies show that 73% of consumers use multiple channels that include online and offline touchpoints during their shopping. Additionally, 76% of consumers prefer to use their mobile devices to shop, making it imperative for retailers to be able to offer a seamless shopping experience across platforms. Solutions like the ones provided by Oracle allow retailers to unify online, in-store, and mobile shopping experiences, providing consistent services such as click-and-collect, flexible returns, and inventory visibility.
The need for real-time inventory visibility and security is growing. Research shows that 94% of retailers believe that effective omnichannel operations can be achieved through real-time visibility of inventory across all channels as consumer demand for convenience grows. For example, Oracle Cloud SCM (Supply Chain Management) ensures real-time inventory tracking across multiple locations, enabling better fulfillment and delivery options. As more retailers cater to a global consumer online, the need to stay compliant with global data protection laws and standards such as GDPR and PCI DSS is also increasing. Technologies like Oracle Cloud provide robust data security features that ensure safe transactions and customer data protection.
