CRM

Boutique Firms, GSIs, and Emergence of Reinforcement Models in Enterprise ERP Delivery
Enterprise ERP delivery is evolving from single-provider models to collaborative partner ecosystems, utilizing a mix of large global systems integrators, staffing firms, and boutique consultancies to address the complexities of multi-year initiatives.
Businessperson hold an image of an AI agent in hand.
Microsoft Pitches Agentic ERP, CRM as Operating System for AI-First Enterprises
Microsoft's shift to AI-first autonomous enterprises involves agents across Dynamics 365 that interpret data, collaborate, and enhance operations by automating tasks within finance, supply chain, and CRM, emphasizing the integration of systems and intelligence for adaptive, measurable outcomes.
Inside Salesforce’s Agentforce Roundtable: How Did Leaders Really Use AI Agents in 2025?
Executives are shifting their focus from the hype of AI to practical implementation, emphasizing the importance of data activation, hybrid reasoning models, and effective change management to ensure AI agents deliver value in real-world applications.
Unit4 and Pragmatic AI
Rootstock Acquires Praxis, a Salesforce Consulting Firm
Rootstock Software's acquisition of Praxis Solutions aims to enhance its Salesforce-native ERP offering by integrating Praxis's consulting expertise, providing a unified solution that accelerates digital transformation and improves service delivery.
A Recipe for Resilience and Aptean
A Recipe for Resilience
How food and beverages companies can succeed in the digital era.
NTT DATA’s Strategic Agentforce Play: Accelerating Enterprise AI Agent Adoption
The enterprise AI revolution just got a major acceleration boost. NTT DATA’s newly announced industry-ready service for Salesforce’s Agentforce represents more than just another consulting partnership – it’s a strategic response to the explosive growth in agentic AI adoption that’s...
Salesforce To Acquire Informatica: Fueling the Next Generation of Enterprise AI
Salesforce has announced a definitive agreement to acquire Informatica for approximately $8 billion, aiming to enhance its AI capabilities by integrating Informatica's data management expertise to create a robust foundation for autonomous AI solutions in enterprise operations.
Coda
How Advanced Data Integration Bridges ERP Systems with Modern Analytics
ERP systems protect vital financial data essential for FP&A teams, but integration into modern analytics platforms like Databricks and Snowflake faces challenges due to a lack of connectors, the need for a unified data view across various systems, and the necessity for real-time data access, prompting the emergence of solutions like CData to streamline this integration while enhancing operational efficiency, data utility, and security.
Lift-and-Shift ERP Strategies NTT DATA and Microsoft
Navigating the Manufacturing Maze with Rootstock’s Cloud ERP
Manufacturers face intensified supply chain disruptions and a labor shortage, pushing them to seek stability through adaptive technologies like Rootstock's cloud-native ERP solutions, which aim to unify data, streamline operations, and integrate AI for enhanced decision-making and efficiency.
ServiceNow Acquires Logik.ai to Supercharge AI-Powered CRM Capabilities
ServiceNow has agreed to acquire Logik.ai to enhance its CRM and Sales Order Management capabilities, aiming to streamline sales processes through AI-powered solutions for complex product configurations, thus positioning itself as a serious competitor in the evolving $80+ billion CRM market.
Turning Manufacturing Data into Competitive Advantage with CData
Turning manufacturing data into competitive advantage with CData
Recordati, a pharmaceutical manufacturer, improved its data integration processes and achieved a 31% annual revenue growth by implementing CData Sync to automate real-time data replication across multiple systems, overcoming challenges of manual data handling and disparate ecosystems.
Microsoft logo on a black front door | Cognizant and Microsoft expand partnership
Microsoft to Deprecate Unified Service Desk (USD), Points Customers to Customer Service Workspace
Microsoft announced it will discontinue the Dynamics 365 Unified Service Desk on April 1, 2026, urging affected customers to transition to the more advanced Customer Service workspace, which offers improved features and enhanced experiences before the support ends on June 30, 2028.
Salesforce: AI Agents Can Boost Competitive Differentiation in Financial Services
Fewer than half of consumers are fully satisfied with financial institutions, emphasizing the critical need for standout customer service and digital experiences, particularly through AI agents, to maintain loyalty as competitive pricing becomes less viable.
CEO Bill McDermott | ServiceNow sees “tailwind of growth” with GenAI in Q3 23 success
ServiceNow and Google Cloud Expand Partnership to Deliver AI-powered Tools to Millions of Users
ServiceNow and Google Cloud have expanded their partnership to integrate ServiceNow's platform and workflows with Google Cloud, enabling AI-driven transformation across enterprise technology, enhancing data accessibility and workflows, with new AI-powered solutions set to launch by 2025.
Marc Benioff, CEO | Salesforce FY23
SharkNinja Powers Up Global Customer Service with Salesforce Agentforce
Salesforce has partnered with SharkNinja to implement Agentforce and Commerce Cloud, aiming to enhance personalized customer service through autonomous AI agents while facilitating global growth and improving customer engagement across various markets.
Microsoft building | SSE
Microsoft Announces 2025 Release Wave 1 Plan for Dynamics 365
Microsoft's recently announced 2025 Release Wave 1 for Dynamics 365, scheduled for April to September 2025, introduces various AI-integrated enhancements aimed at improving user productivity across sales, customer service, finance, supply chain management, and business central applications, while also emphasizing the importance of thorough planning and user training for effective implementation.
Salesforce building | Salesforce and Spiff
Salesforce Introduces Agentforce 2.0, a Digital Labor Platform With Customized Agents for Complex Tasks
Salesforce has launched Agentforce 2.0, an advanced digital labor platform that enhances enterprise teams with autonomous AI agents capable of performing complex tasks and seamlessly integrating with tools like Slack and MuleSoft to improve operational efficiency and decision-making.
group of white-colored AI robots answering questions on a laptop | Salesforce AI chatbot release
Say goodbye to tedious tasks: Salesforce joins the AI chatbot arms race
Since the GenAI chatbot boom last year, the AI arms race is not slowing down, with CRM-giant Salesforce releasing a GenAI chatbot software of its own, Einstein Service Agent. 
image of person gazing at the starry night sky | Microsoft Dynamics 365 Sales
EY transforms global sales operation with Microsoft Dynamics 365 Sales
The EY organization has announced the launch of Microsoft Dynamics 365 Sales for EY teams across the globe, to establish more unified, customer-centric sales operations.
Abstract long exposure trail |
Tech Mahindra partners with Atento CRM in Latin America
Tech Mahindra partners with Atento for end-to-end business transformation solutions, leveraging GenAI-powered tech and nearshore CX capabilities for global clients.
data management
Creatio partners with Synolia to automate CRM with no-code platform
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, and Synolia is an e-commerce agency that helps its clients to implement digital experience platforms.
image of Celonis building | Celonis:Next unveils product enhancements, investments and more
Celonis and Carahsoft to combat US government inefficiency
Carahsoft will help Celonis EMS to reach wider US Governments.