CRM and Customer Experience

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) collaboratively shape a holistic customer experience. ERP integration with CRM can create a unified platform for managing business processes and customer interactions. This integration ensures a cohesive flow of information across departments, streamlining operations and enhancing customer service. CRM focuses on customer interactions, tracking engagement, and tailoring experiences, while ERP manages internal processes, inventory, and resource allocation. The synergy between ERP and CRM optimizes data-driven decision-making, resulting in a more responsive and customer-centric organization. By aligning these systems, businesses cultivate a comprehensive approach to customer experience, fostering customer loyalty and satisfaction through efficient processes and personalized interactions.

Taming Landed Costs
Application Development and Integration
Cloud Nine Integrates ERP, CRM, e-Commerce with Codeless Platforms
Cloud Nine successfully integrated its technology stack using Codeless Platforms' BPA Platform to connect various systems, achieving operational efficiency and rapid ROI through data synchronization.
Analytics and AI
Inside the AI Shift Transforming Customer, Field Service and What it Means for ERP
The Salesforce 7th annual State of Service report reveals a rapid transformation in customer service driven by AI agents, predicting that by 2027 AI will resolve half of service cases, prompting organizations to enhance data integration and redefine service roles, ultimately positioning service as a blueprint for broader enterprise architecture change.
Analytics and AI
Agentforce Tour Keynote: Salesforce Positions Agentforce 360 as Operating System for Agentic Enterprise
Salesforce's Agentforce 360 is a comprehensive platform designed to revolutionize enterprise automation by integrating data, workflow, agent design, and multi-channel experiences, enabling AI agents to operate efficiently and reliably within existing systems and contexts.
headline - stock image of Mulesoft statistics
Application Development and Integration
MuleSoft and Salesforce Push Toward an AI Agent Future, Reframing Integration as Enterprise Automation
At the Agentforce Tour in NYC, Salesforce and MuleSoft emphasized a shift towards AI-driven automation, integrating APIs, RPA, and AI agents into a cohesive model for orchestrating intelligent workflows across systems.
Taming Landed Costs
Automation
Rootstock’s Praxis Acquisition Ushers New Phase of Salesforce-Native Enterprise
Rootstock's acquisition of Praxis Solutions, bringing its founder Ohad Idan as VP of product, enhances its ERP strategy by integrating on-ground manufacturing expertise, driving advancements in seamless workflows and unified operational platforms.
CRM and Customer Experience
Salesforce Lifts Guidance as Informatica Acquisition, AI Momentum Strengthen Growth Outlook
Salesforce reported better-than-expected financial results for Q3, driven by significant growth in AI-driven solutions like Agentforce and Data 360, entailing increased revenue guidance and demonstrating a strong shift towards AI-centric economics in its platform.
Unit4 and Pragmatic AI
Business Process Management and Automation
Rootstock Acquires Praxis, a Salesforce Consulting Firm
Rootstock Software's acquisition of Praxis Solutions aims to enhance its Salesforce-native ERP offering by integrating Praxis's consulting expertise, providing a unified solution that accelerates digital transformation and improves service delivery.
CRM and Customer Experience
ERP CRM Software
Our ERP CRM Software links SFDC Sales Cloud to Rootstock’s native ERP on the Salesforce Platform for inventory-heavy organizations, making connectivity with sales and supply chain operations seamless.
CRM and Customer Experience
Customer Success (Success4U)
From evaluation of your need and selection of services, to adoption and optimization, our team is on hand to help you uncover the true value and possibilities of the Unit4 portfolio. We work hand in hand with your organization to get you up and running quickly, realize value and enhance and expand capabilities that drive continuous efficiencies for your business.
Unlocking Digital Impact: Inetum Redefines Transformation Through Platform Ecosystems and AI Innovation
CRM and Customer Experience
Lightsource bp enhance end-user experience and strengthen business model
Lightsource bp, a leader in solar energy project management, upgraded to ServiceNow to enhance user experience, streamline operations, and support their rapid growth, leading to improved communication and service fulfillment across the organization.
Microsoft logo on a black front door | Cognizant and Microsoft expand partnership
CRM and Customer Experience
Microsoft to Deprecate Unified Service Desk (USD), Points Customers to Customer Service Workspace
Microsoft announced it will discontinue the Dynamics 365 Unified Service Desk on April 1, 2026, urging affected customers to transition to the more advanced Customer Service workspace, which offers improved features and enhanced experiences before the support ends on June 30, 2028.
Marc Benioff, CEO | Salesforce FY23
CRM and Customer Experience
SharkNinja Powers Up Global Customer Service with Salesforce Agentforce
Salesforce has partnered with SharkNinja to implement Agentforce and Commerce Cloud, aiming to enhance personalized customer service through autonomous AI agents while facilitating global growth and improving customer engagement across various markets.
Microsoft Q2 earnings migration SSE
CRM and Customer Experience
HCLTech and Microsoft Expand Strategic Partnership to Transform Contact Centers with Gen AI and Cloud
HCLTech is expanding its partnership with Microsoft to enhance customer service through generative AI and cloud-based contact center solutions, becoming the exclusive professional services partner for Nuance’s Enterprise Professional Services while integrating Microsoft Dynamics 365 Contact Center to drive operational efficiency and improved customer experiences.
image of new Salesforce AI innovations
CRM and Customer Experience
AI-driven shopping experience: Salesforce unveils AI innovations
Salesforce has launched two AI innovations, Agentforce for Retail and Retail Cloud with Modern POS, designed to enhance retailer efficiency, automate tasks, and provide a personalized shopping experience by unifying online and offline data while leveraging AI-driven tools.
CRM and Customer Experience
Actually, Accenture Song is a technology company
Accenture's rebranding of its marketing services to Accenture Song reflects its strategic shift towards advanced CRM capabilities and customer data integration, bolstered by recent acquisitions that enhance its marketing transformation, data analytics, and customer insight offerings.
Workday
CRM and Customer Experience
Workday and Compa team up to transform HR capabilities
Workday has announced a partnership with Compa, a provider of software-delivered market data, to bring Compa’s real-time market intelligence directly into Workday, helping companies make more informed pay decisions to attract and retain talent. Compa’s market intelligence will replace yearly...
AIRSYS to implement Rootstock ERP
Analytics and AI
Oracle Fusion Cloud updates to boost service teams’ productivity
Oracle has enhanced its Fusion Cloud Service and Field Service with AI-driven features to boost service teams' efficiency, automate the customer service lifecycle, and improve issue resolution through tools like automated service agents, call and chat summarization, and advanced knowledge search for field technicians.
Image of a large body of water with a splash in the centre | Accelalpha Oracle
CRM and Customer Experience
Stirring up water treatment sales with Oracle CPQ
A global water and waste treatment provider faced significant challenges with its software maintenance for a complex legacy sales stack. With financial pressure building, it turned to Oracle and Accelalpha.
graphic of a man using a computer on a blue background | The value in staying on Oracle EBS
CRM and Customer Experience
The value in staying on Oracle EBS
Despite the growing trend towards cloud solutions, many organizations continue to rely on-premises Oracle E-Business Suite for its control, cost-effectiveness, and reliability, supported by insightsoftware's innovations aimed at enhancing user experience and reducing downtime.
image of a hotel sign at night | ComOps
CRM and Customer Experience
Infor’s hospitality offering gains CX boost with ComOps
Infor, a business cloud software provider for industry specific markets, like hospitality, has recently entered into a collaboration with ComOps, a customer experience and professional service solutions provider.
image of ta Monica beach with palm trees in the evening | Santa Monica and NewRocket
CRM and Customer Experience
Santa Monica City bridges the gap between service and citizen
When it comes to customer experience and ease of accessibility, ServiceNow’s platform can help to bridge the gap between user and service, or in the instance of Santa Monica City, bridge the gap between service and citizen. 
CRM and Customer Experience
The untapped potential of digital twins in customer experience
DTOs hold great potential for improving how organizations effectively optimize value chains and end-to-end processes – which has proved challenging up to now.
group of white-colored AI robots answering questions on a laptop | Salesforce AI chatbot release
CRM and Customer Experience
Say goodbye to tedious tasks: Salesforce joins the AI chatbot arms race
Since the GenAI chatbot boom last year, the AI arms race is not slowing down, with CRM-giant Salesforce releasing a GenAI chatbot software of its own, Einstein Service Agent. 
image of user experience
CRM and Customer Experience
New Exact interface boosts that all-important user experience
With ERP and cloud solutions, users know that the ease of experience is the difference between continuously using that solution or looking elsewhere.
image of person gazing at the starry night sky | Microsoft Dynamics 365 Sales
CRM and Customer Experience
EY transforms global sales operation with Microsoft Dynamics 365 Sales
The EY organization has announced the launch of Microsoft Dynamics 365 Sales for EY teams across the globe, to establish more unified, customer-centric sales operations.
a blurred image of a target with a darts sticking out in the middle | Shaping customer trust through the powerful pairing of inventory control
CRM and Customer Experience
Shaping customer trust through the powerful pairing of inventory control
Customer expectations are a moving target that companies must continuously track and anticipate as speed of product delivery is on a pedestal
Image of Currys shop / Currys selects Accenture and Microsoft to deliver its core technology infrastructure
CRM and Customer Experience
Currys selects Accenture and Microsoft to deliver technology infrastructure
Currys partners with Accenture and Microsoft to modernize technology, leverage AI for operations and accelerate net-zero emissions by 2040.
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