CRM and Customer Experience

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) collaboratively shape a holistic customer experience. ERP integration with CRM can create a unified platform for managing business processes and customer interactions. This integration ensures a cohesive flow of information across departments, streamlining operations and enhancing customer service. CRM focuses on customer interactions, tracking engagement, and tailoring experiences, while ERP manages internal processes, inventory, and resource allocation. The synergy between ERP and CRM optimizes data-driven decision-making, resulting in a more responsive and customer-centric organization. By aligning these systems, businesses cultivate a comprehensive approach to customer experience, fostering customer loyalty and satisfaction through efficient processes and personalized interactions.

ERP Today Live! EY and Eversource Collaborate for CIS Implementation
EY and Eversource Energy have successfully implemented an agile customer information system that enables adaptability to market changes, fosters a leadership-driven agile culture, and emphasizes continuous improvement, allowing the utility company to enhance customer service while managing payments effectively.
Acumatica
Acumatica Cloud ERP is a comprehensive business management solution that was born in the cloud and built for more connected, collaborative ways of working. Designed explicitly to enable small and mid-market companies to thrive in today’s digital economy, Acumatica’s flexible...
Journey to ERP Customization
The Evolving Landscape of Financial Call Centers: NewRocket and 3CLogic Offer Insights
A discussion between industry leaders emphasizes the continued relevance of contact centers in financial services, highlighting the need for a digital-first, human-centric approach that leverages generative AI to enhance agent capabilities and improve customer experiences amidst growing operational complexities.
Microsoft
Independent actionable intelligence and connections for Microsoft users, vendors and partners.
Microsoft logo on a black front door | Cognizant and Microsoft expand partnership
Microsoft to Deprecate Unified Service Desk (USD), Points Customers to Customer Service Workspace
Microsoft announced it will discontinue the Dynamics 365 Unified Service Desk on April 1, 2026, urging affected customers to transition to the more advanced Customer Service workspace, which offers improved features and enhanced experiences before the support ends on June 30, 2028.
Marc Benioff, CEO | Salesforce FY23
SharkNinja Powers Up Global Customer Service with Salesforce Agentforce
Salesforce has partnered with SharkNinja to implement Agentforce and Commerce Cloud, aiming to enhance personalized customer service through autonomous AI agents while facilitating global growth and improving customer engagement across various markets.
Microsoft Q2 earnings migration SSE
HCLTech and Microsoft Expand Strategic Partnership to Transform Contact Centers with Gen AI and Cloud
HCLTech is expanding its partnership with Microsoft to enhance customer service through generative AI and cloud-based contact center solutions, becoming the exclusive professional services partner for Nuance’s Enterprise Professional Services while integrating Microsoft Dynamics 365 Contact Center to drive operational efficiency and improved customer experiences.
image of people shopping in Tokyo, Japan | loyalty management solution
SAP launches loyalty management solution to strengthen retailer-customer relationships
Announced at Retail’s Big Show, the flagship industry event hosted by the National Retail Federation, SAP announced a new loyalty management solution aimed at retailers and consumer packaged goods companies, which is due to be released H2 of 2025. This...
image of new Salesforce AI innovations
AI-driven shopping experience: Salesforce unveils AI innovations
Salesforce has launched two AI innovations, Agentforce for Retail and Retail Cloud with Modern POS, designed to enhance retailer efficiency, automate tasks, and provide a personalized shopping experience by unifying online and offline data while leveraging AI-driven tools.
Actually, Accenture Song is a technology company
Accenture's rebranding of its marketing services to Accenture Song reflects its strategic shift towards advanced CRM capabilities and customer data integration, bolstered by recent acquisitions that enhance its marketing transformation, data analytics, and customer insight offerings.
AIRSYS to implement Rootstock ERP
Oracle Fusion Cloud updates to boost service teams’ productivity
Oracle has enhanced its Fusion Cloud Service and Field Service with AI-driven features to boost service teams' efficiency, automate the customer service lifecycle, and improve issue resolution through tools like automated service agents, call and chat summarization, and advanced knowledge search for field technicians.
Customer Experience & CRM
An Outline of Our Main Customer Experience Solutions NTT DATA Business Solutions supports you and your company with the latest customer experience solutions. We help you to understand your customers, engage with them and align your business processes along the...
Image of a large body of water with a splash in the centre | Accelalpha Oracle
Stirring up water treatment sales with Oracle CPQ
A global water and waste treatment provider faced significant challenges with its software maintenance for a complex legacy sales stack. With financial pressure building, it turned to Oracle and Accelalpha.
image of a hotel sign at night | ComOps
Infor’s hospitality offering gains CX boost with ComOps
Infor, a business cloud software provider for industry specific markets, like hospitality, has recently entered into a collaboration with ComOps, a customer experience and professional service solutions provider.
image of ta Monica beach with palm trees in the evening | Santa Monica and NewRocket
Santa Monica City bridges the gap between service and citizen
When it comes to customer experience and ease of accessibility, ServiceNow’s platform can help to bridge the gap between user and service, or in the instance of Santa Monica City, bridge the gap between service and citizen. 
The untapped potential of digital twins in customer experience
DTOs hold great potential for improving how organizations effectively optimize value chains and end-to-end processes – which has proved challenging up to now.
group of white-colored AI robots answering questions on a laptop | Salesforce AI chatbot release
Say goodbye to tedious tasks: Salesforce joins the AI chatbot arms race
Since the GenAI chatbot boom last year, the AI arms race is not slowing down, with CRM-giant Salesforce releasing a GenAI chatbot software of its own, Einstein Service Agent. 
image of user experience
New Exact interface boosts that all-important user experience
With ERP and cloud solutions, users know that the ease of experience is the difference between continuously using that solution or looking elsewhere.
image of person gazing at the starry night sky | Microsoft Dynamics 365 Sales
EY transforms global sales operation with Microsoft Dynamics 365 Sales
The EY organization has announced the launch of Microsoft Dynamics 365 Sales for EY teams across the globe, to establish more unified, customer-centric sales operations.
a blurred image of a target with a darts sticking out in the middle | Shaping customer trust through the powerful pairing of inventory control
Shaping customer trust through the powerful pairing of inventory control
Customer expectations are a moving target that companies must continuously track and anticipate as speed of product delivery is on a pedestal
NewRocket
Our extensive business and industry experience combined with our deep ServiceNow technical expertise allows us to better serve our clients. We Go Beyond Workflows™ to help our clients transform their enterprise into a place where employees flourish, customers thrive and people matter.
Image of Currys shop / Currys selects Accenture and Microsoft to deliver its core technology infrastructure
Currys selects Accenture and Microsoft to deliver technology infrastructure
Currys partners with Accenture and Microsoft to modernize technology, leverage AI for operations and accelerate net-zero emissions by 2040.
a photograph of a top of Salesforce office building in San Fransisco from a sky view during foggy and cloudy weather
Salesforce partners with IQVIA and LeadingMile to streamline customer experience
Salesforce has shared two updates on its most recent partnerships: an alliance with IQVIA and a collaboration with LeadingMile Consulting. Each partnership will aim to accelerate the development of life sciences cloud and revolutionize automated testing for Salesforce users.
orange and white concrete building under blue sky during day time; cloud integration concept
Salesforce and AWS join forces to leverage cloud integration for customers
Salesforce has announced the expansion of its partnership with AWS, making select Salesforce products now available for purchase via the AWS Marketplace in the UK.
SplashBI
SplashBI helps organizations make the very best business decisions by providing instant access to data from disparate systems in the form of reports, visualizations, & trends.
buildings and skyscrapers in Hong Kong Miramar
Hong Kong conglomerate Miramar Group transforms CX with SAP Emarsys
Miramar Group has announced it is leveraging SAP Emarsys to advance its customer experience by harmonizing customer data from business units.
Celebration sparks: Onapsis webinar
A Year in Review with Onapsis Research Labs: Insights to Inform your 2024 ERP Security Strategy
The A Year in Review with Onapsis Research Labs webinar is for SAP users to gain insights from industry experts for 2023 trends.